¿Es importante la velocidad al mercado? ¿Aporta ventaja competitiva? Este estudio de caso y otros estudios, así como la práctica, afirman que ¡SI!

Debido a que la información en este estudio es de hace dos años, el autor, Jim Lovejoy, agradecerá cualquier información vigente sobre costos y tiempos de entrega. Pueden contactarlo en su correo electrónico, jlovejo@tc2.com

However when the consumer demand went up 25%, the gross margin results change dramatically. Now the Caribbean sources with the flexibility and speed to market were able to produce the right goods and the gross margin was better than China.

Is speed to market important? Can it provide a competitive advantage? This case study and other studies along real experiences say YES!
Since the data in this study is 2 years
Since the data in this study is 2 years old, the author, Jim Lovejoy would appreciate any updated information on costs and lead times. He can be contacted by e-mail at jlovejo@tc2.com.