COMPANY: FRUIT OF THE LOOM
Headquarters: Bowling Green, KY. USA
CBI region office: None
Type of company: Fully integrated basic family apparel manufacturer.
History: Founded in 1851 by Robert Knigth in warwick, rhode island.
Products: Men's and boys' underwear, activewear for the screenprint t-shirt and fleece market, women's and girls underwear, casualwear and childrenswear.
Brands: Fruit Of The Loom, BVD, Screenstars and Best.
Private Labels Brands Made in the CBI: Fruit Of The Loom, Bvd, Best And Private Labels.
Production in the CBI region: El Salvador, Honduras, Guatemala, Haiti and Dominican Republic

COMPANY: JC PENNEY
Headquarters: Plano, Texas, USA
CBI Region Office: Guatemala
Type of company: Retailer (department stores, catalog, internet)
Stores: USA, Puerto Rico and Mexico.
History: It was founded in 1902 by James Cash Penney.
Positioning objective: “We seek to provide our target customers with timely and competitive selections of fashionable, quality merchandise with unquestionable day-in, day-out value.”
Merchandise: Three Brand Categories: Private brands, supplier exclusive, and destination national. The six major merchandise divisions: 1. Accessories (Children's, Men's, Women's, including Cosmetics); 2. Apparel (Children's, Men's, Women's); 3. Family footwear; 4. Fine Jewelry and Watches; 5. Home Furnishings and Housewares ; 6. Leisure and Recreational Equipment.
Main operation in the CBI: Sourcing, Merchandising, Quality Assurance, Legal and Security Compliance. Brands made in the CBI: Arizona, St. John´S Bay, Stafford, Worthington, Delicates, Mixit.
Production: Guatemala, El Salvador, Honduras and Nicaragua

COMPANY: LEVI STRAUSS & CO.
Headquarters: San Franciso, CA, USA
CBI Region Office: Weston FL, USA
Type of Company: CMT, Semi Package, and full package licency.
Stores: Own Stores, California, Illinois, Massachusetts, Michigan, NY, Oregon, Texas, Virginia Washington.
Special Stores: JC Penney, Kohl's, Macy's, Urgan Outfitters, Foley's, Robinson's and Baby Style.

 

 

 

Production in the CBI: 17 millons of units per year.

COMPANY LI & FUNG GUATEMALA (S.A.)
Headquarters: Hong Kong
CBI Region Office: Guatemala and Honduras
Type of company: Trading
Stores: None
History: Founded in Guangzhou, China in 1906 as a traditional chinese family company. In 1937, it was established in HK as Li & Fung (1937) Limited. In the 70's the management of the company was transfered to Dr. Victor Fung and Dr. William Fung (third generation of the Fung family), it was also in this period that I&F went public (1973). Li & Fung is now a multinational group of companies comprising of three distinct core of business (export trading, retailing and distribution).
Positioning objective: "Our mission is to be the premier global consumer products trading company delivering the right product at the right price at the right time."
Merchandise: We source a wide range of consumer goods found in specialty chain, general merchandise as well as department stores. (Fashion accessories, festive products, furnishing, garments, giftware, handicrafts, home product,sporting goods, toys and travel goods).
In the CBI it is basically garments.
Brands made in the CBI: Kohl's, Reebok, Kru, Shoko, Goody's, Leslie Fay, Carter's, Gymboree, AEO, A&F etc. Production in the CBI: Guatemala, Nicaragua, Honduras, El Salvador and Dominican Republic.

COMPANY: MAST INDUSTRIES INC.
Headquarters: Andover, Massachusetts
CBI Region Office: Guatemala
Type of Company: It is one of the world's largest contract manufacturers, importers, and distributors of men's, women's and children's apparel
History: In 1970 Martin Trust and Dena Trust started MAST Industries.
Positioning Objective: To be the compelling supplier of branded products to Limited Brands, and outside customers in order to maintain a growth pattern that delivers appropriate levels of sales and operating income to our shareholders.
Merchandise: It is a major supplier to Limited Brands -- one of the worlds' largest multi-brand specialty retailers -- as well as many other significant fashion brands.
Main Operation in the CBI: Sourcing, merchandising, quality assurance, legal and security compliance.
Mast Industries Customers: The Lmited, Victoria Secret,