Comprar
lona, básicamente se había convertido en algo
aburrido. Existía, por supuesto, la eterna decisión: ¿Denim
claro o Denim obscuro?, pero además de estas alternativas, no
había ninguna otra.
Sin embargo, hoy en día, el denim presenta un nuevo dilema.
No es tan simple como comprar calcetines. Comprar prendas en denim
se ha vuelto complicado. Los Jeans son ahora impredecibles: avejentados,
rallados, con bigotes y destruidos. Se han vuelto decorativos: bordados,
cargados, estampados y teñidos.
Según encuestas americanas, las mujeres entre 16 y 24 años
tienen típicamente 8 pares de jeans. Tres cuartas partes de
las mujeres dicen que el Denim juega un rol dominante en su guardarropa.
Y casi el 78% dicen que podrían comprar por lo menos una o dos
piezas de Denim más durante el siguiente año.
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The
denim available in the market had basically become a boring
product for consumers. There was always
the question: “Light
or dark denim?” But apart from those choices, there were
no other.
Today, however, denim is going through another dilemma. Buying denim
has become a science. Jeans come in an array of styles: from old
jeans, to jeans with stripes, frayed and cut. Also, they have become
decorative with features such as embroideries, stamped and dyed.
According to American surveys, women between the ages of 16 and 24
have on average eight pairs of jeans. Three quarters of women say
Denim plays a dominant role in their closet; and almost 78% of women
say that they would buy at least one or two denim items during the
next year.
Keeping this in mind, when consumers decide to purchase jeans, going
basic is old fashioned. “You can find basic jeans from prices of $20 to $200, but
the ones we sell the most are the unique ones, not the five-pocket
jeans,” says the owner of a Florida jeans boutique. She adds, “You
have to have basic jeans, but most consumers have too many basic
jeans in their closet. What is mostly sold are washed jeans with
different designs”. ¿ How different? The industry looks for washes such as “vintage” jeans
that appear to have been used for the last 20 years. Also, finishes
combined with aluminum and felt have become popular. Denim is also setting trends in the fashion world as well as gala
and black tie events. Using denim is no longer taboo when substituting suits or dresses,
combined with different fabrics and jewels to give a hip yet elegant
image.
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